WonderWhat is a free careers app designed for the digital instincts of 13–14 year olds. Against a backdrop of declining enrolment in arts education, WonderWhat aims to spark curiosity and inspire the next generation of creative talent. By combining real-time sector information, salary ranges, industry updates, and relevant social media accounts, the app makes career insight accessible, engaging, and built for how young people already explore the world.

WonderWhat exists to solve a simple but pressing problem: how can you discover a role if you don’t know what you’re looking for? Unlike traditional careers advice platforms, the app encourages exploration over expectation. With content designed to feel native to its audience – image-based, direct, and interactive – it reframes career discovery as something engaging, playful, and full of possibility.

Our ambition extends beyond design and development. The mission for WonderWhat is to reach every secondary school pupil in the UK, ensuring that all students can make informed, confident decisions about careers in the creative industries. As Andria Zafirakou MBE, 2018 Global Teacher Prize winner, put it: “This tool is exactly the kind of motivator needed to propel creative talent forward and to support schools and colleges’ strategy and approach to careers advice and guidance.”

The app is structured to let users explore freely, discovering new industries, roles, and pathways without needing to know where to begin. From role profiles and salary ranges to curated feeds of relevant social accounts, WonderWhat places inspiration and practicality side by side. By speaking in the language of its audience, it opens doors that traditional platforms often leave closed.

The design of WonderWhat mirrors the curiosity it seeks to foster. Clean, mobile-first layouts keep navigation simple, while bold, visuals invite users to dive deeper. Every interaction is crafted to feel intuitive and rewarding, making the process of career discovery less about ticking boxes and more about uncovering possibilities.

WonderWhat isn’t just an app – it’s a statement about the future of the creative industries. By inspiring young people to see where their skills and passions could take them, it helps ensure a more vibrant, diverse, and sustainable talent pipeline. For Bond & Coyne, it demonstrates how design can create tools with real social impact: positive, human, and straightforward solutions to complex challenges.