The Skin Health Alliance (SHA) needed to evolve from a primarily scientific accreditation brand into a more consumer-facing organisation – one that could clearly demonstrate its value to existing and future partners around the world while engaging directly with the public. The challenge lay in balancing the needs of research, business, science, and consumers, while building a brand presence that felt authoritative, inclusive, and human.

We worked with SHA to transform their brand and communications across every touchpoint – from a refreshed proposition and guidelines to a completely reimagined digital presence. The website became the central stage for this evolution: a platform designed to resonate with both B2B and B2C audiences, showcase SHA’s scientific authority, and support consumer-facing campaigns. Alongside this, we created a coherent design system that extended across research reports, international conferences, and education initiatives.

At the heart of this transformation was a new brand proposition that balanced scientific rigour with consumer relevance. By reframing SHA’s accreditation as both a mark of quality for industry and a trusted symbol for the public, we created a narrative that could confidently speak to multiple audiences. This clarity guided the development of digital content, ensuring the website communicates with impact and consistency.

The new website needed to serve researchers, partners, and the public simultaneously. We structured the experience to offer clear pathways for each group, from in-depth scientific resources to accessible consumer information. Visual design strikes a balance between authority and warmth, blending professional credibility with a reassuring, human touch. Interactive features highlight SHA’s global partnerships and campaigns, reinforcing its role as both scientific leader and social advocate.

To extend the impact of the digital brand, we developed initiatives aimed at younger audiences. Working with students, SHA launched projects that encouraged new ways of building confidence in skin health, giving young people the tools to feel positive about “the skin they’re in.” These activations demonstrated how digital platforms can inspire and empower, reaching beyond accreditation to create real social impact.

The result is a brand and digital platform that amplify SHA’s voice on a global stage. From international conferences to consumer campaigns, SHA now communicates with clarity, confidence, and inclusivity. The new website embodies this shift: a hub that connects science and society, partners and consumers, authority and empathy, helping the Skin Health Alliance lead conversations on skin health worldwide.