Schroders Personal Wealth (now Lloyds Wealth) were evolving their brand, refining their purpose, values and strategic story to reflect a more human-centred proposition. They needed a website that could embody this shift, not only visually but structurally, translating brand intention into a cohesive digital experience. The task was to align design, interaction and content architecture around their renewed direction, creating a platform that felt supportive, forward-looking and true to their ambition to change lives.
Working closely with the SPW brand and digital teams, we translated their refreshed strategic direction into a contemporary digital expression. We focused on how the brand should look, feel and behave online, ensuring the purpose and values were represented through design, UI patterns, hierarchy and the overall experience.
The proposition We Change Lives became a guiding lens for decision-making, shaping the tone of the interface, the structure of user journeys and the visual framework. We created a design system that balanced clarity with warmth, moving away from product-heavy conventions and toward moments that guide, reassure and support.
Our team reimagined the information architecture to surface support and guidance more intuitively, making the site easier to navigate and more aligned with user needs. We delivered a full UX and UI redesign, from early concepts and wireframes through to final layouts, ensuring the site felt approachable while still communicating expertise and trust.
The new SPW website provides a digital expression of their renewed brand: calm, confident and human. It shifts the experience from transactional to supportive, presenting financial guidance in a clear and empathetic way. Every interaction is crafted to reinforce trust, positioning SPW as a partner in people’s financial journeys rather than simply a provider. By aligning brand strategy with digital design and user experience, the platform now reflects SPW’s ambition with authenticity and clarity.
Schroders Personal Wealth has since transitioned to Lloyds Wealth. The foundations we created continue to underpin their digital experience, and we are now working closely with the team to bring the site fully in line with the Lloyds Wealth brand and values.
Users spend 24% more time engaging with flagship pages compared with the previous site, showing a significant uplift in how clearly and confidently content lands.
The new site drives a 39% increase in interaction across high-value journeys, from financial guidance content to product information and client pathways.
Average engagement time on the homepage and primary landing pages is up 23 percent, reflecting clearer messaging and stronger navigational cues.
Engagement with the SPW Funds journey has risen 42 percent, showing that users are spending more time exploring detailed fund information than on the previous site.