Kingston University experienced a rapid expansion both in terms of courses offered, and reputation as destination for Higher Education. As a hotbed of activity with no means of communicating their successes, Kingston needed a brand that could act as a window straight into the University.
Such growth meant it was easy for faculties to become disjointed – particularly in how they spoke to their audiences. This was confounded by the myriad slogans and sub-brands used in the University’s marketing and consequently the brand lacked a clear voice.
Alongside this, Kingston University's Faculty of Art, Design and Architecture was renamed as Kingston School of Art, reclaiming a long-established heritage and identity.
Home to courses that consistently top the league tables, the School helps to shape students that go on to become internationally-renowned designers, artists, architects, entrepreneurs… an endless list of talented outcomes.
In the process of re-establishing its historical roots, the School needed an identity that showcased the talent developing within its walls whilst maintaining a connection to the wider University.
We were asked by the University to help articulate their brand in a way that would enable individual course areas to capitalise on their successes, whilst ensuring marketing was equipped with the tools to benefit from the collective strength of the University.