Harvey Nichols

Synaesthesia

A 360-degree immersive experience visualising the alchemy of perfume

Inspired by fragrance wardrobing, the Synaesthesia installation visualised the alchemy of perfume through the collision of two large format scent rings that engulf a user as they visit the space.

Situated on the fifth floor of Harvey Nichols, the installation created with Architecture Social Club invited visitors into two contrasting environments, the first, a space for collaboration with Memo Paris and Experimental Perfume Club, the second, a dark space that allowed the user to interact with the physicality of scent.

“Fragrance has historically been quite democratic, discount and gray-market-driven, but this really gives customers a unique way of experiencing it and elevates the category”
Daniela Rinaldi, co-chief operating officer of Harvey Nichols