A campaign that deserved a worthy call to action and gave people affected a way to share their stories.



By harnessing the immense power of charity communities in campaigns we aimed to Illuminate the rare reality. The site allows sufferers and their families to share a unique message of support with others, as well as providing further information on their conditions.


“We're delighted with the 2019 Rare Disease Day campaign. We came to Bond & Coyne with a brief that was multifaceted and had at its heart a complicated subject matter. We needed a bespoke solution that engaged both our industry and patient organisation stakeholders in sharing our message, but also inspired engagement from the general public. They took on the challenge and came up with something that was both visually beautiful, but also got to the heart of our issue.”

Emma Damian-Grint - Director of Fundraising and Communications at Rare Disease UK