Built on the belief that every young person deserves a mentor, OKO's mission to bring experienced mentors and ambitious young people together needed a brand that would live up to its cause.
Ready For Business had been set up by a charismatic entrepreneur with a vision to provide cutting-edge career mentorship to young people no matter their background.
Based on matching people on personality metrics alone, the platform needed a name and brand that would talk to young people whilst also inspiring professional looking to ‘give back’.
We worked with corporate partners and young people to define a name and brand strategy for OKO that would give it a unique presence within the sector and visually demonstrate its disruptive nature.
Its name needed to be unique and easy to remember, and by using a palindrome to underline the two-way relationship created as a result of mentorship the name enabled a brand – from narrative to visual language – based on openness and approachability to grow.
Where it's not who you know...
...it's who you are that matters
Where career advice meets creativity, https://www.wonderwhat.co.uk/ is a free careers app made for the digital intuitions of 13–14 year olds.
Created to turn the tide on all-time low figures of creative GSCE and A-level submissions, we've partnered with some of the best in the industry to change the way creative careers advice is delivered.