“”

The people who use our services love us. The people who don’t, have no idea what we do.


The loss of the founding CEO, a fast-growing (but positive) workforce, a move to a new headquarters and a climate of economic uncertainty required Parmenion to clarify their purpose and ambitions.

 
 
 
 

Challenge

How can we help an investments solutions business tell their story clearly in order to achieve their ambitious growth plan?

Insight

Parmenion strive to make investing straightforward for their clients. Let’s make this evident in everything they do, including their proposition and staff engagement.

Process

We convened a cross-department steering group and ran stakeholder workshops with the Exec and staff at all levels as part of an engagement and insight plan - including a staff away day. A competitor audit were the starting point for our analysis and iteration of a brand proposition.

Deliverables

A clear external-facing proposition, a brand framework to unify internal teams, a staff engagement plan and brand portal.

Impact

Staff have a clear objective to guide them, and can take ownership over how they work towards this. The strategic development has also been a springboard for updating the brand.

 
 
 
 

 
 

View more work:   Design  |  Strategy  |  Campaign



Get in touch.

020 3567 1100
hello@bondandcoyne.co.uk