In 2017, Kingston University's Faculty of Art, Design and Architecture was renamed as Kingston School of Art, reclaiming a long-established heritage and identity.


Develop an identity that acts as a window, not a facade. Let audiences see for themselves the cutting-edge talent being cultivated in the School.

KSA book.jpg


Home to courses that consistently top the league tables, the School helps to shape students that go on to become internationally-renowned designers, artists, architects, entrepreneurs… an endless list of talented outcomes.

In the process of re-establishing its historical roots, the School needed an identity that showcased the talent developing within its walls whilst still maintaining a connection to the wider University.


A 171-word statement of belief behind which the School could confidently stand – and which forms the backbone of their flagship publication. We curated a collection of student work, research and enterprise projects that reflect the depth and breadth of the Schools disciplines and paired each of the words with a piece of work in a bold one-word-per-page tome.

Elements of the identity are being built into the wayfinding and spatial design, which we are working with architects and internal teams to bring to life.



View more work:   Design  |  Strategy  |  Campaign

Get in touch.

020 3567 1100