About the awards
The Heist Awards have played a pivotal role in celebrating excellence and innovation in education marketing for over 30 years, so this was a fantastic achievement for the team.
Heist Awards wins for the Royal College of Art
We were thrilled to see our work with the Royal College of Art marketing team recognised at the prestigious Heist Awards last month, winning gold for Best Postgraduate Student Recruitment Campaign and silver for Best International Campaign or Initiative.
Impact
News
"Based on strong data and insight, this was a bold and vibrant global campaign that delivered impressive results."
Heist Awards Panel
Winning the awards
Our aim in partnering with RCA was to grow awareness and interest across multiple global regions. To do this, we developed a strong creative strategy and messaging framework that ended up boosting the project's KPIs by up to 75%. This allowed the RCA to hit their target increase in applications, which was the ultimate goal.
A special thank you to our brilliant clients, Lorna Gozzard, Stephanie Limuaco, Rob Flattery, Jeroen van Dijk, and the entire SMRS team. Your passion, expertise, and collaborative spirit were instrumental in making this campaign a resounding success.
It's moments like these that remind us why we do what we do – to empower educational institutions to connect with and inspire future generations of learners around the world. We're honoured to play a part in that mission.
"A bold campaign with a simple but confident message. It's global nature and significant ROI demonstrated real impact in a very challenging market."
Heist Awards Panel
