The Eccles Centre is a research centre that champions the North American Collections of the British Library. The Centre is an integral link to help writers, researchers, poets, artists and others to find the information they need, helping them to expand their thinking and uncover new inspirations.



The Eccles Centre at the British Library needed a distinct look and feel that would help it to convey its purpose and take ownership of the initiatives and events they run. However, whilst being able to stand out and own its own activity, we needed to stay close to the Library's brand to which the Centre is intrinsically linked.


Using a system for superheadlines and sourcing images from the archives, we created a visual identity to reflect the Eccles Centre as a springboard for incredible thinking. The input is the British Library archives and promising talent. The output? Events, creative collaborations and award-winning novels and academic books.


The identity gives the Centre the tools to speak boldly to audiences who would never have considered it as a place for inspiration, whilst still showing its relevance to people already using it as a place to develop ideas and forward research.



View more work:   Design  |  Strategy  |  Campaign

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020 3567 1100